NCTzens Raise Concerns About The Unfair Pressure SM Entertainment Is Allegedly Placing On NCT 127’s Comeback Following Dip In The Company’s Profit

NCT 127 are due to make a highly-anticipated comeback in September. Yet, the handling of the process is causing many NCTzens to raise concerns with the company, not only because it is posing unnecessary financial challenges to fans but also because it is allegedly placing unfair pressure on the members to turn things around for the company following a dip in operating profits.

So far, the members have all expressed great enthusiasm over their new comeback track. Leader Taeyong has claimed it is his favorite one yet and even Yuta added his praise, commenting, “If this one doesn’t work out, then it feels like nothing will work out regardless of what we do.”

While fans are happy to see the members excited for this comeback, many have also been concerned about the amount of pressure that they seem to be under. For one, SM Entertainment’s operating profits for the second quarter of 2022 were recently released, along with those of HYBE, YG Entertainment and JYP Entertainment. The report showed that SM Entertainment suffered a loss in operating profit of 30% compared to the same quarter in 2021.


NCTzens are worried that this dip in profit will mean extra pressure on NCT 127 to have a record-breaking comeback in September. But the real concern is that it will mean extra pressure without the benefit of reliable management and planning.

SM Entertainment’s management of NCT 127 has been a growing issue for NCTzens, as it has led to a disorganized and unpredictable schedule for the group’s world tour that has left many fans in a tight spot when it comes to purchasing tickets.

Now, it appears that the comeback might also be suffering from a lack of proper planning, as pre-orders for the album are already due to open on August 19 despite the fact that it has not yet been promoted in any way.

Not only that, but NCTzens also had to find out about the pre-order date from NCT NEWS. While this seems appropriate on the surface, NCTzens have pointed out that the company should not be relying on NCT‘s variety content channel to deliver important information.

Additionally, they are calling out the company for not taking into account that there are already multiple NCT 127 events happening in the coming months, including a concert in Manila and their participation in SMTOWN LIVE. According to fans, scheduling the album pre-order on August 19 fails to account for all the other things they are expected to pay for.

And of course, it also fails to account for the fact that NCT 127 themselves are being placed under extremely high pressure, given that all these events are expected to boost the company’s profit.

Read further about the issue regarding SM Entertainment’s current management of NCT 127 right here.

SM Entertainment Under Fire As NCTzens Call Out Allegedly Poor Management Of NCT 127 And Their World Tour

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