In 2014, Facebook
acquired WhatsApp for $19bn, making it the world’s fastest-growing
communication application. In January 2015, there were half a billion regular,
active WhatsApp users worldwide. Every day, users share more than 700 million
photos and 100 million videos. WhatsApp is more famous in India than Facebook,
and even our maids use it. Our primary mode of communication has already
replaced SMS. Businesses are now asking: how
to use WhatsApp business?
We, Will, Look At 5 Creative Ways Your Business Can Use Whatsapp.
1. Communication within a
team using WhatsApp
Employees are always
reluctant to adopt new communication tools within the company. People find it
difficult to ‘learn’ new things. Most people use WhatsApp, and it doesn’t
require any training. Since the team already has WhatsApp access, I do not need
to request it explicitly.
The Sales &
Development team has formed WhatsApp groups to share instant messages instead
of email. It’s easy to use and fast. A web browser makes it even easier to type
messages with WhatsApp Web.
2. WhatsApp customer
When following up,
WhatsApp will get you 40% more responses than direct phone calls. People like
personal messages more than phone calls from unknown numbers. Engaging
customers with WhatsApp increased response rates. In addition, this allows for
some informality. How do you respond if a potential client does not reply to
your quote? Either call or e-mail him following up. You could ask about the
status on WhatsApp rather than doing this. New offers or holiday wishes are
common on WhatsApp for small businesses. We offer WhatsApp calling to our
More – WhatsApp
Messages deleted or Missing: How to Recover them
3. Support via WhatsApp for
For customer support,
WhatsApp’s wide reach makes it a great tool. Calling or submitting a ticket is
always better than sending a message over WhatsApp. NowFloats uses WhatsApp for
customer service. JustHerbs’ Arush Chopra offers skin and product consultations
on Whatsapp. Even new businesses like Wazapper provide tools & APIs to set
up customer support systems using WhatsApp.
Some businesses may not
benefit from WhatsApp support. If a company receives hundreds of calls every
day, responding to every WhatsApp message would be impossible. A good choice
for customers with a few requests is WhatsApp.
4. WhatsApp Marketing &
In Rajat Uppal’s words,
WhatsApp is the new SMS. Marketing with WhatsApp can be very effective.
WhatsApp allows you to send images, audio files, short videos, text messages
and more worldwide. Unlike email, SMS has fewer format restrictions and a
higher delivery rate than email.
Don’t spam your
customers with WhatsApp messages. Use WhatsApp to connect with your loyal
customers rather than try to reach new ones. No one likes receiving messages
from unknown numbers.
The best way to promote
your business using WhatsApp is to develop creative ideas. On a toothpaste
package, Colgate invited folks to send selfies of their smiles via WhatsApp.
Become Sonam Kapoor’s stylist for a chance to be styled!
5. Business Uses Of
WhatsApp is being used
to help people grow their businesses cost-effectively and build new
businesses. Here are some creative ways to use WhatsApp that might inspire your
Using WhatsApp as a
booking platform, Russia runs errands in Mumbai. WhatsApp lets you book cake
delivery, flower delivery, and courier services.
WhatsApp Food Ordering
Many local restaurants
now allow their customers to order food via WhatsApp. Instant communication is
available to customers.
are now available from family doctors. It doesn’t replace an in-person visit,
but you can text your doctor with common medical questions. The medical store
currently accepts photos of prescriptions and delivers medicines.
Delhi Police launched a
WhatsApp-powered helpline last year: 9910641064. Through this number, they
received more than 23,000 messages and complaints on launch day. Gujarat State
Road Transport Corporation (GSRTC) provides Volvo bus helpline services via
WhatsApp. You can use the service if you have complaints or suggestions about
It is easy to
communicate with others using WhatsApp. This program is popular because of its
simplicity. You can use WhatsApp for your business in many ways besides
personal communication. It is cost-effective and easy to use. Does your
business use WhatsApp? Comment below with your story.